How a Gym Equipment Company Expanded into The EU

Established in 1974,on a beach in California, this business is known as the pioneers of the fitness revolution that took place in the 80’s and 90’s. As a product innovative driven company, they are a global manufacturer and retailer for gym equipment.



The Idea


The company required assistance in their expansion into the EU as some of their products fall under the European Medical Device Regulation (MDR). These devices are considered “products or equipment intended for medical purposes” and they must undergo a conformity assessment to ensure that they meet the legal requirements guaranteeing that they are safe to use and perform as intended.


How did Cornerstone help?


Cornerstone assisted in the setting up of the EU supply chain network for this incredible business. We represented them to the necessary MDR authorities and provided overall support for the expansion of their business into the EU.


Where are they now?


The business's expansion into the EU was a complete success and their products are now available in more than 12 EU member states.