A company sought to enhance its industry relevance through a comprehensive rebranding and digital development initiative. The client aimed to strengthen its industry standing and attract top talent by refreshing its brand identity. Key objectives included developing a new logo, website, and social media strategy to create excitement among customers and vendors.
The Idea:
Working closely with the client, CEG crafted a brand identity that aligned with its values and objectives. This included logo redesign, style standardisation for social media, and website development featuring impactful case studies tailored to target audience preferences.
How did CEG help?
CEG assembled a multidisciplinary team comprising marketing designers and industry specialists, including engineers familiar with the client’s language and offerings. This collaborative approach ensured the creation of compelling content and visuals that resonated with the client’s audience.
Where are they now?
Following CEG’s intervention, the client experienced a complete transformation of its brand identity, leading to a significant increase in social media following and participation in tender processes. The refreshed marketing presence also facilitated talent acquisition, with prospective employees drawn to the exciting new brand. Moreover, the client achieved remarkable business growth, recording double-digit revenue increases within one year of launching the new brand.
